Transform Your Culture USING Values-Based Communication in 2025

Is your approach to company values secretly undermining your team’s performance? After 14 years of helping business owners build high-performing teams, I’ve noticed a pattern: Many leaders struggle to translate their business values into actual team behavior, creating an invisible barrier to growth.

Let’s explore how to transform your team culture using a practical, values-based framework that works – whether you have formal company values or not.

The Hidden Culture Gap: Why Two Cultures Exist in Most Businesses

Most businesses are unknowingly running two parallel cultures:

• The aspirational culture that leaders envision (where everyone’s proactive and communication flows seamlessly)
• The actual culture created by daily behaviors and communication patterns

This gap exists because values shape your business culture whether they’re written down or not. They show up in:

• How you treat customers
• The way you handle deadlines
• Your approach to praise and feedback
• What gets celebrated vs. what creates frustration
• The standards you hold for yourself and others

The Communication Trap: When Values Dilute Your Message

Many leaders make a critical mistake when using values in team communications: They use values as a shield rather than a foundation. This often sounds like:

“One of our core values is excellence, and I feel like we’re not living up to that right now…”

This approach actually dilutes your message and makes conversations harder, not easier. Instead, you need a structured framework that turns values into action.

The Values Action Framework: 4 Steps to Transform Your Team Culture

Here’s the practical framework I use with my clients to create lasting cultural change:

1. Get Specific

• Stay away from general statements about values
• Name exactly what you’re seeing and what needs to change
• Focus on clarity, not confrontation

2. Active Listening

• Create space for team members to share their perspective
• Ask questions before jumping to solutions
• Uncover potential process problems beneath performance issues

3. Make the Values Connection

• Use values to support conversations, not replace them
• Connect specific behaviors to broader business impact
• Help team members understand the ‘why’ behind changes

4. Define Next Steps

• Create clear, actionable steps
• Establish specific timelines and responsibilities
• Set up check-in points to monitor progress

Moving Forward: Implementing Values-Based Leadership

The key to transforming your team culture isn’t about having perfectly crafted value statements – it’s about consistently connecting daily actions to bigger purpose. Here’s how to get started:

1. Identify your existing values (written or unwritten)
2. Use the Values Action Framework in your next team conversation
3. Practice connecting daily decisions to core values
4. Create regular opportunities for values-based discussions in team meetings

Remember: Having difficult conversations may never feel completely comfortable, but having a structured framework makes them more manageable and effective.

Ready to Transform Your Team Culture?

If you’re wrestling with how to have clear, values-aligned conversations with your team, you’re not alone. I’m here to support you in building the high-performing team and culture you deserve.

Book a Dream Team Discovery Call to discuss how we can transform your team culture together. Let’s turn your values into actual team performance in 2025.