I help service-based businesses break through growth ceilings by getting their people and processes right.

Combining deep financial understanding with 20 years of team and hiring expertise, so your people decisions drive your profit.

Real Business Strategy.

Personalised HIRING & TEAM Solutions (that ACTUALLY work).

And a whole lot of heart.

HERE'S WHAT I KNOW ABOUT YOUR BUSINESS:

Paula 2222

You're spending way too much time managing people instead of leading and working 'on' your business

Hiring sometimes feels like a gamble rather than a confident or strategic decision. You've made some great hires and had some expensive mistakes

Your team isn't yet operating in the way they need to, to achieve your business growth - but you're not sure what to attack first. Is it a hiring gap, a people problem, a process challenge, or leadership (aka you?) 

You're carrying it all on your shoulders, and without you steering the ship it slows down (or stops!) and it's costing you growth opportunities and takes up all your time

You're starting to wonder: Is there a better way to do this?

The answer is YES.

And it starts with treating people decisions as strategic business decisions - not reactive problems to solve.

WHAT BECOMES POSSIBLE...

When you make people decisions from a strategic place, it will improve your profit as well as fixing immediate problems. Growth starts to feel possible again.

When you have:

→ You'll make hiring and leadership decisions with complete confidence

Knowing exactly what each person should return to your business, and what it's truly costing you when they don't. No more guessing, no more crossing your fingers, no more putting up with underperformance because you're not sure what to do about it.

→ You'll have frameworks built around your business

Hiring, performance and leadership approaches tailored to your business stage, your industry and your leadership style. Not borrowed from someone else's playbook. Not generic templates that almost but don't really fit.

→ You'll build a team that performs without you in the middle of everything

So you can finally lead your business instead of being the engine that keeps your people moving every day.

Paula Maidens Business Advisory Consultant

The result is you, finally showing up as the leader your business needs rather than the person just holding it all together.

Paula Maidens On laptop (1)

Who I Work With:

I specialise in working with service-based businesses where people ARE the product:

Marketing, PR, or creative agencies

Accounting and bookkeeping firms

Professional services firms

Allied health and community services organisations

Consulting firms

Hospitality businesses

Any business where people deliver the service and the customer experience

With typically 5 to 50 team members who are ready to elevate the performance and culture of their team, without the business owner having to be involved in everything.

If your people are your biggest growth opportunity and you know it's time to get this right, we should talk.

Ways We Can Work Together

SOME OF PAULA'S HAPPY CLIENTS

"I reached out to Paula during a challenging growth phase for our team. Paula's coaching immediately equipped us with practical tools, resulting in swift improvements in our approach to briefs and follow-up.

Paula listens so well that your answers are always spot on, as opposed to feeling railroaded into a one-size-fits-all solution. Working with Paula was easy, helpful, thought-provoking, and a great investment."

Jess Ndenda, CEO & Director - Olive Louise Social

Jess Ndenda
CEO & Director, Olive Louise Social

"I started working with Paula as my quickly growing business was experiencing staffing issues and I needed help. Paula's coaching immediately helped me to navigate a really tricky period of huge staff growth and how to use the learnings that came from that. Not only was Paula a trusted resource for advice, but she also taught me how to best handle HR situations for myself. I feel like I learnt 10 years of trial and error type learning very swiftly and successfully with the help of someone who has been there and done that"

Allana Frisken

Allana Frisken
Founder, Muse Pilates Studio
TPA

LET'S GET YOUR PEOPLE AND PROCESSES WORKING WITH A TAILORED BUSINESS STRATEGY THAT DRIVES YOUR PROFIT

Book your FREE discovery call to explore where your business is at and whether strategic business advisory support could help you get there faster.