I help service-based businesses break through growth ceilings by getting their people and processes right.

Combining Deep financial understanding with 20 years of team and hiring expertise, so your people decisions drive your profit.

Real Business Strategy.

Personalised Solutions (that work).

And a whole lot of heart.

HERE'S WHAT I KNOW ABOUT YOUR BUSINESS:

Paula 2222

You're spending way too much time managing people problems instead of leading your business

Hiring sometimes feels like a gamble rather than a strategic decision - you've made some great hires and some expensive mistakes

Your team isn't performing at the level your business needs to grow - but you're not sure if it's a people problem, a process problem, or a leadership problem

You've tried different approaches, but the people piece still feels clunky and harder than it should be

You're starting to wonder: Is there a better way to do this?

The answer is YES.

And it starts with treating people decisions as strategic business decisions - not reactive problem-solving.

WHAT BECOMES POSSIBLE...

When you make people decisions that actually improve your profit, not just fix immediate problems, everything shifts:

3 Transformation Areas:

→ Crystal-Clear Confidence on People Decisions

Stop guessing and crossing your fingers when you hire. Together we'll pull apart your numbers so you understand exactly what ROI (Return on Investment) you need from each team member and what underperformance actually costs your profit line. Then you'll have the clarity to make these decisions yourself going forward.

→ People Systems That Actually Fit Your Business

No more generic templates that don't work. We'll create and implement hiring and team frameworks tailored to your business stage, your industry, and your leadership style, drawing on proven approaches that have worked across hundreds of service-based businesses.

→ Confident Leadership Decisions

Stop second-guessing yourself on team decisions. Get strategic guidance from someone who's built and sold businesses, understands growth pressures, and knows the difference between HR theory and business reality. Learn the language and techniques to show up as the leader you want to be, without burning out.

Paula Maidens Business Advisory Consultant

The result: You build high-performing teams that don't need you to function, so you can step into strategic leadership instead of firefighting people problems.

Paula Maidens On laptop (1)

Who I Work With:

I specialise in working with service-based businesses where people ARE the product:

Marketing, PR, or creative agencies

Accounting and bookkeeping firms

Professional services firms

Allied health and community services organisations

Consulting firms

Any business where people deliver the service

With typically 5-50 team members who want to elevate the performance and culture of their teams, without the business owner having to be involved in everything

If people chaos is strangling your growth, and you're ready to elevate your team into a high performing one, we should talk.

Ways We Can Work Together

SOME OF PAULA'S HAPPY CLIENTS

"I reached out to Paula during a challenging growth phase for our team. Paula's coaching immediately equipped us with practical tools, resulting in swift improvements in our approach to briefs and follow-up.

Paula listens so well that your answers are always spot on, as opposed to feeling railroaded into a one-size-fits-all solution. Working with Paula was easy, helpful, thought-provoking, and a great investment."

Jess Ndenda, CEO & Director - Olive Louise Social

Jess Ndenda
CEO & Director, Olive Louise Social

"I started working with Paula as my quickly growing business was experiencing staffing issues and I needed help. Paula's coaching immediately helped me to navigate a really tricky period of huge staff growth and how to use the learnings that came from that. Not only was Paula a trusted resource for advice, but she also taught me how to best handle HR situations for myself. I feel like I learnt 10 years of trial and error type learning very swiftly and successfully with the help of someone who has been there and done that"

Allana Frisken

Allana Frisken
Founder, Muse Pilates Studio
TPA

LET'S GET YOUR PEOPLE AND PROCESSES WORKING WITH A TAILORED BUSINESS STRATEGY THAT DRIVES YOUR PROFIT

Book a complimentary 45-minute discovery call to explore where your business is at and whether strategic buainess advisory support could help you get there faster.