Episode 129 - Struggling to FIND quality applicants & stand out to potential employees? Here’s what to do

Why You’ve Got To Listen To Today’s Episode:

In this episode, Paula Maidens dives into a common challenge many business owners face: struggling to find the right candidates for their job openings. 


Paula reveals that the issue often lies not with the availability of talent but with the way job advertisements are written. 


She shares valuable insights on how to craft compelling job ads that effectively communicate the role, reflect business values, and attract the right candidates.



  • Why the problem with hiring is often related to the job advertisement and not the availability of candidates.
  • Clarity in defining the role and the business's values is crucial for attracting the right candidates.
  • Why specificity and personality in job ads matter.
  • How to identify and communicate your business values in your job ads and why this is an essential part of the hiring process.
  • Strategies to attract candidates who are the perfect fit for your team.


Key Discussion Points:

  1. Understanding the Problem:
    • Why your job ads might be turning off potential candidates.
    • The importance of clarity in defining the role and expectations.
  2. Crafting Effective Job Ads:
    • Tips for writing job advertisements that stand out.
    • How to infuse your job ads with your company’s personality and values.
  3. Targeting the Right Audience:
    • Where to post your job ads to reach your ideal candidates.
    • The role of communication in attracting the right applicants.
  4. Next Steps After Posting:
    • Effective interview techniques to narrow down the candidate pool.
    • Onboarding tips to ensure a smooth transition for new hires.


00:00 The Impact of Job Advertisements on Hiring Challenges

03:17 Defining the Role and Business Values for Candidate Attraction

05:09 Crafting a Unique Hiring Strategy and Job Advertisement


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