In this episode, Paula Maidens explores the impact of effective team management on brand experience through real-life observations of two very different renovation teams on her street. 

This episode could also be called “Lessons in Team Management from the Tradies on My Street!”

You’ll hear Paula’s key insights on how she can see from the outside the systemisation, standardisation and team efficiency in two businesses she’s been watching… and how the behind of the scenes of a business may not be as hidden as you think… and in fact, it can significantly influence your clients' perceptions and ultimately, your business success.

Highlights

• Paula opens the episode by discussing the often-overlooked impact of disorganised and systemised teams on clients and potential clients.
• The importance of team efficiency and how it shapes the overall brand experience.

• Paula describes her neighbourhood in North Brisbane, where multiple renovation projects have been ongoing.
• She introduces two distinct teams: Team One (builders renovating a house) and Team Two (house removal specialists) and shares her observations of them both and the impression that it’s left on her as an external observing party.

Key Lessons

1. Visibility of Inefficiency - Outsiders can easily detect if a team is disorganised and inefficient.
2. Impact of Standardisation - Consistent processes lead to better efficiency and improved brand perception. Standardisation helps to manage team behaviour.
3. Systemisation Benefits - Internal systemisation will help you get a higher return on investment (in your team) and the external benefits will include positive client interactions and brand consistency.

Chapters
00:00 The Impact of Team Effectiveness on Brand Perception
05:38 Lessons from Two Different Teams on the Speaker's Street
07:20 The Importance of Clear Instructions and Expectations
14:24 Systemisation and Standardization for Efficiency and Brand Consistency